Why is it important to you to focus on sustainability and handcrafted pieces?
There are already so many garments in the world it doesn’t make sense to rehash designs just for the sake of it. Even though in an ideal world, we would steer clear from the fashion industry completely (since, at times, we do find that we’re in conflict with our moral values when noticing all these waste that we are contributing to the world especially after/during garment production), we are continually finding ways to minimize our negative impact on the environment through our bespoke approach to production and eventually focusing into knitwear.
As an Indonesian brand, how does the local culture influence your company and designs?
We work very closely with local artisans and usually, our design process revolves around using techniques and production methods that have been passed down in generations. Through constant communication and a truly symbiotic relationship with the small manufacturers we work with, we have learned a lot from their technical experiences and skills. Most importantly, our aim is to ensure that while we grow as a small company, these small manufacturers also get to benefit from our growth.